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Small disclaimer: The publishers or book’s PR staff did contact me and request that I write a review of this book and sent me a complimentary copy, but I was not coached on what to write and I am not being paid for my opinions.

“The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average than their peers; that entertaining workplaces have more loyal employees and customers; and that employees who are considered humorous are vastly more likely to get promoted – especially to senior jobs.” – From the Levity Effect Website.

According to The Levity Effect benefits of practicing what this book preaches are genuine, lighthearted employees who want to retain employment with the company and become evangelists even long after they may have left your company. Now the book may not have said this exactly, but even the first chapter is all inspiring and full of intrigue (for a self-help book).

This book includes BIG NAME examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos to capture and display what happens when you put The Levity Effect into action in a real business. I love that they use research and case studies to highlight their theories rather then just pointing out opinions about how traditional business thinking needs to change.

The Levity Effect is one of those engaging books that offers you a sort of self help on engaging your colleagues or clients to achieve a successful presentation, proposal and career (especially if you’re new to the office). I highly recommend this book to anyone looking to lighten the mood or if you’re the type of person who wants to also continue improving your positive character.

WHERE YOU CAN BUY THE BOOK:

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Thanks for reading!

–Desarae A. Veit
Agency Couture

The Leviy Effect: Book Review | Agency Couture | Web Design. Development. Strategy.

Posted by desaraev on Sep 8, 2009 in Agency Couture, Book Review, desaraev We offer Web Design, Marketing, SEO and Social Media Services. Agency Couture takes projects from strategy to inception. If you need help getting your business or personal brand online, contact Agency Couture.

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A poem...

SKIN DEEP

Some people say that beauty…
Is only as deep as the skin.
When thinking of true beauty…
I think it’s found within.

It is true that there is beauty…
That is pleasing to the eyes.
Though through the years that beauty fades…
And it’s amazing how time flies.

If we live to be a ripe old age…
Our youthful looks will start to cease.
But the beauty that’s inside of us…
Has the potential to increase.

So when we think of beauty…
Let’s use a phrase from days of old.
Our eyes they can deceive us…
And all that glitters is not gold.

Robert. A. Mingo (Humanitarian Poet)
To order your copy of Poetry For The Soul please follow link on web page. Slogans, Poet mission statements and more!

December 06, 2008 by Poetry For The Soul in Hopkins, MN

Robert. A. Mingo