Defining Objectives, Metrics and Success
A little inspiration from Brian Solis in the The New Media Scorecard. We can’t measure waht we do not recognize as value. We cannot measure success if we don’t know what success looks like. It is for these very reason that we must first establish our day-to-day programs and incremental campaigns around the end result- as shaped by the research work performed in the listening and...
Read MoreFeatured Book of the Month + Book Review: Trust Agents by Chris Brogan & Julien Smith
Chris is a great story teller, blogger and knowledgeable communicator. He offers people basic principals and epiphanies by stating what is right in front of you but not always obvious how it got there in the first place. I highly recommend checking out his book, speaking engagements and blog at ChrisBrogan.com Now that you know all about Chris (because you visited his sites), let’s chat a...
Read MoreMay’s Featured Book of the Month: The Way We’re Working Isn’t Working by Tony Schwartz
The Way We’re Working Isn’t Working BY: Tony Schwartz, Jean Gomes & Catherine McCarthy, PH.D. Buy New $18.48 Privacy Information The Way We’re Working Isn’t Working is a book about the power of full engagement and what Tony calls the four forgotten needs that energize great performance. He backs up his thoughts with research and practical advice based on...
Read MoreBrands Connecting Deeper. | 3 book mentions: Love, Medicines and Miracles. 365 Prescriptions for the Soul. The Stages of Grief by Kubler-Ross.
The stages of Grief by Kubler-Ross are identified as denial, anger, bargaining, depression and acceptance. Denial (this isn’t happening to me!) Anger (why is this happening to me?) Bargaining (I promise I’ll be a better person if…) Depression (I don’t care anymore) Acceptance (I’m ready for whatever comes) She is writing this to people who are dying or in real...
Read MoreThe Finishing Touches by Hester Browne: Book Review
“Browne has written another entertaining and highly enjoyable novel that will appeal to fans of Bridget Jones’s Diary and other British chick lit.”– Library Journal Disclaimer: No one asked me to write a review about this book. The opinions written in the post are mine and mine alone (unless they are quotes — and noted as such). Please feel free to send me...
Read MoreThe Leviy Effect: Book Review
Small disclaimer: The publishers or book’s PR staff did contact me and request that I write a review of this book and sent me a complimentary copy, but I was not coached on what to write and I am not being paid for my opinions. “The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average...
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